Senior Manager, Social Media

Senior Manager, Social Media

Location: Los Angeles, CA or New York City, NY (Hybrid)

Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.

We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.

Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.

Reporting to the Global Director Marketing, Soft Goods, the Sr. Social Media Manager is responsible for developing and growing our social media presence across new and existing social media platforms and establishing new presences, as appropriate. The goal of the Wilson social media strategy is to build, nurture and grow loyal communities as well as leverage brand social media platforms to promote our products, generate awareness, grow brand loyalty, and ultimately drive an increase in sales.

The ideal candidate is collaborative and able to support projects with cross functional teams of peers, external partners and vendors. With proven experience in social media, the Sr. Social Media Manager is able to support brand performance as well as develop longer term solutions to drive the business. 

Specific responsibilities include, but are not limited to:

• Generate a global social media strategy, which includes channel and content creation plan that aligns to overall business goals by region.
• Proactively work within a global and regional matrix organization structure to effectively collaborate and support the regional social media execution.
• Stay current on social media platform updates and ensure that best practices are being applied cross the board.
• Develop and present reports to leadership including establishing metrics, gleaning community insights, and delivering recommendations on a regular basis.
• Develop recurring social platform and social monitoring reports and paid social analyses to inform social media recommendations.
• Gather and analyze insights from across social and communicate learnings to the larger marketing and leadership team.
• Manage the daily moderation of communities posting strategy and optimization.
• Be the eyes and ears of the brand across the entire social media industry, including monitoring competitors in the space and surface relevant learnings to the team.
• Identify conversations or crisis that requires response and route through the appropriate departments for resolution.
• Locate and engage potential advocates within the brand’s social community.
• Oversee consistency of brand presence in social on a global level, which includes cascading strategies, providing feedback on content and content approaches, ensuring proper knowledge of how the Wilson brand is expressed in social media (market to market).
• Collaborate on social influencer strategy, including overall goals, target audience and social platform campaigns.
• Be the social media expert by growing the social acumen of counterparts across the organization, including thoughtful communication of plans and results, and proactively thinking ahead of potential needs and questions.

• Bachelor's degree in Marketing, journalism/communications, business or related field
• 5-8 years of experience developing and driving social media strategy

Qualifications, Skills, Abilities & Competencies

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Shown success in a fast-paced, matrixed work environment
• Ability to thrive in a dynamic, constantly evolving, and highly competitive industry (sport and retail)
• Performance focused individual with experience working from concept to completion, dealing with ambiguity and working toward clarity, while maintaining high quality in outcomes and a strong sense of accountability
• Global mindset to establish scalable standard operating principles
• Strong computer proficiency in Microsoft Outlook and Microsoft Teams
• Community engagement/building experience with the ability to design and execute consumer facing social media opportunities and trends in the marketplace.
•  True subject matter expertise in social media platforms with having a significant first-hand experience with major platforms, their differences, benefits, and unique features.
•  Understands how to work in a global corporate role and indirectly manage regional social media accounts and teams.
•  Experience leveraging social media management and analytics tools, including, but not limited to Sprout, Sprinklr, HootSuite, etc.
•  Proficient with writing, editing, and crafting content for the social media accounts.
•  Know-how with capturing the video and photo content for the social media accounts.
• Candidate must be willing to travel 25% of the time

What We'll Provide

A reasonable estimate of the pay range is $120,000 - $140,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

Los Angeles, like Wilson Sportswear, is at the intersection of sport, fashion, and culture. Join us on this exciting adventure. We offer an open, collaborative, work environment with best-in-class amenities and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Smart casual dress (yes, jeans every day!)
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events