Digital Content Creator, Baseball/Softball

Digital Content Creator, Baseball/Softball

Chicago, IL | Hybrid

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

We are looking for a talented and creative Digital Content Creator who will work alongside the Brand Marketing and Social Media teams within the Baseball & Softball department to concept, capture, edit, and optimize a wide range of content for DeMarini, Louisville Slugger, Wilson Ball Glove, EvoShield, Team.Shop, and ATEC brands. The Digital Content Creator is an expert in digital content, especially key social media platforms, including Instagram and TikTok, with a deep understanding of how content performs across different platforms and what kind of content audiences expect on each. 

Specific responsibilities include, but are not limited to:

• Produce high-quality, platform-specific content including reels and GIFs, capture and edit photos and utilize external and in-platform tools to create a wide range of content.
• Collaborate with the Brand and Social Media teams to understand larger business objectives and leverage existing knowledge of platform trends and knowledge about key audiences to develop compelling content plans.
• Create content across multiple brands, while remaining true to established brand creative guidelines and tone.
• Proactively research and pitch content ideas based around emerging social media trends that position the Wilson family of brands to be part of the larger ongoing dialogue online.
• Identify, present and edit content that allows our brands to capitalize in real-time around viral/trending moments.
• Own the organization and management of media files that allows for easy collaboration across a variety of stakeholders.
• Capture video content at key events and photoshoots that can be translated into both snackable and longer form content.
• Other duties as assigned.

This role requires an associate or bachelor’s degree in a creative field and a minimum of 2 years of professional experience in a design or content creation role. Additional experience may be considered in lieu of a degree.

Other qualifications include:

• A high-quality portfolio displaying a variety of quality social content for internal or external clients, with a focus on Instagram, TikTok and YouTube
• In-depth understanding of the Adobe Creative Suite as well as best practices for all social channels (TikTok/Instagram/X/Facebook/Snapchat/YouTube)
• Skilled in visual storytelling, videography, and video editing
• Effective communication skills (listening, verbal, and written), with the ability to express ideas, problems, and solutions with clarity
• Strong sense of initiative, drive, creativity, sound decision making, and teamwork
• Ability to take a plan from concept to execution and align the plan with business objectives.
• Ability to manage a budget.
• Excellent interpersonal skills and ability to establish strong rapport with internal and external partners
• High-quality organizational and analytical skills with strong attention to detail
• Ability to adapt to changing priorities with ease and composure, while prioritizing workload effectively and meeting deadlines
• Ability to work independently and as part of a team, effectively informing and communicating with broader team while owning projects
• Passion for and experience in sports is a major plus, especially Baseball/Softball; Football and Lacrosse is a plus. The ability to speak authoritatively and authentically as a means of developing authentic deliverables against a focused sports audience is important.
• Travel requirements vary depending on the time of the year and may be up to 15%.

What We’ll Provide 

A reasonable estimate of the pay range is $70,000 - $80,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• On-site health club
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.