Social Media Manager, Baseball/Softball

Social Media Manager, Baseball/Softball

Chicago, IL | Hybrid

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

In response to our growing business needs, the Social Media Manager, Baseball/Softball will be responsible for managing and improving our social media presence across existing social media channels, including Instagram, YouTube, TikTok, Facebook, X and Snapchat. This role will build the social media strategy while nurturing and expanding our communities as well as promoting products, generating awareness, increasing brand loyalty and ultimately driving sales.

This individual will work closely with the brand marketing and creative teams to align on the business strategies and brand identities for Wilson Baseball/Softball. 

Specific responsibilities include, but are not limited to:

• Create and drive platform specific social media strategies that align with business goals, brand voice and brand content pillars as driven by the Brand Marketing Managers.
• Partner with Brand Marketing Managers to develop integrated marketing campaigns, ensuring the social media plan supports the broader strategy.
• Develop and publish all social media content, including copywriting, to support key product launches, seasonal promotions and key grassroots events.
• Emphasize community building through day-to-day interactions within comments, direct messages and mentions, while consistently seeking opportunities to engage in larger ongoing conversations across platforms, prioritizing brand tone and guidelines in all interactions.
• Coordinate and execute collaborations with key partner athletes, influencers, collegiate and travel ball programs, retailers and additional partners to increase brand awareness and affinity.
• Collaborate with Content Creator and internal/external creative partners on engaging social creative that is optimized across channels, ensuring every asset is aligned with its respective brand.
• Develop and share monthly, quarterly and campaign-specific reports to Brand Marketing Managers, creative partners and internal leadership, while also establishing metrics, tracking brand sentiment & delivering recommendations that drive future strategy and execution while continuously monitoring social performance.
• Stay current on platform updates and trends and ensure that best practices are being applied.
• Monitor competitors’ approach to all platforms and present relevant learnings to the team.
• Attend key brand moments, grassroots events and photoshoots to optimize how the brands present themselves on social platforms.
• Other duties as assigned.

This role requires a bachelor’s degree in journalism, literature, public relations, communications, marketing, multimedia, creative design, or related field. We are looking for a candidate with minimum 5 years of relevant experience include strong experience planning and executing social media initiatives, community engagement and partnering with creative teams in a corporate or agency setting. Experience with baseball and/or softball as well as exposure to travel sports is preferred.

Other qualifications include:

• True subject matter expertise in social media platforms - significant first-hand experience with major platforms, their differences, benefits and unique features
• Experience leveraging Sprout, sprinklr, Slate, Hootsuite, etc. for social media management and analytics
• Familiarity with digital content management systems is a plus
• Effective communication skills (listening, verbal, and written), with the ability to express ideas, problems, and solutions with clarity
• Strong sense of initiative, drive, creativity, sound decision making, and teamwork
• Ability to take a plan from concept to execution and align the plan with business objectives.
• Ability to manage a budget
• Excellent interpersonal skills and ability to establish strong rapport with internal and external partners
• High-quality organizational and analytical skills with strong attention to detail
• Ability to adapt to changing priorities with ease and composure, while prioritizing workload effectively and meeting deadlines
• Ability to work independently and as part of a team. Can effectively inform and communicate with broader team while owning projects
• Passion for and experience in sports is a major plus, especially Baseball/Softball. The ability to speak authoritatively and authentically as a means of developing authentic deliverables against a focused sports audience is important
• Travel requirements vary depending on the time of the year and may be up to 15%

What We’ll Provide

A reasonable estimate of the pay range is $85,000 - $105,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• On-site health club
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.